Look up, Austin! Philly is flying a banner over SXSW
But the annual gathering in Austin, Texas, is still a major destination for innovative thinkers.
That's who the Philadelphia Convention & Visitors Bureau is looking to court Saturday.
And it's going old school to catch their attention.
"We decided to fly a plane because it was actually affordable," said Danielle Cohn, PHLCVB's VP of marketing. "And it was a great way for us to do some guerrilla marketing in the skies over South by Southwest."
The plane flies between 1 and 3 p.m. 10 a.m and 1 p.m. on Saturday, pulling behind it a banner emblazoned with discoverphl.com/sxsw. The URL redirects to the bureau's Innovation & Education page, which showcases why Philadelphia is a great place for geeks.
"We chose a plane because we wanted to make a big impression," said Cohn.
A couple dozen members of the Philly tech scene will be in Austin this weekend. Cohn has already outfitted them with plenty of PHL swag.