Main Line startup produces American-made, beltless trench coats
"I tripped over one of Jerry's toys. So I took out my belt just to threaten him, and I got a glimpse of myself in the mirror...So that night I cut off the loops and the Executive was born." - Morty Seinfeld
Though the origins of the beltless trench coat may be debatable the style will forever evoke mid-90s, pop-culture references. But the fictitious fashion made famous by the hit series Seinfeld, has actually made its way through the looking glass.
A new line of American-made, navy blue beltless trench coats is now on the market. And thanks to a successful internet-based fundraising campaign launched by two local entrepreneurs, American Trench an outerwear and apparel company from a couple of Main Line business parners is officially operating.
According to Philly.com, partners Jacob Hurwitz and David Neill launched their Kickstarter campaign with a $15,000 goal on Dec. 31. They've now exceeded it and upped the ante to $20,000 so they can begin to develop textiles locally.
The beltless trenches are manufactured in Newark, New Jersey, though as yet, the material is Italian. American Trench is also selling socks produced by a knitting mill in Reading, Pa.
So far, they've sold 57 pairs of socks and 15 coats, which retail for $725.