The allure of sun, sand, and sea is high in Asbury Park this summer, where beach fee revenue is up about $130,000, the Asbury Park Sun reports.
 
As of early August, there's $130,532 more in the city's coffers as compared to last year, city manager Terence Reidy announced at a recent city council meeting. In 2012, the city raked in $1 million. 
 
Beach fee revenue has been rising steadily since 2002, when the city pulled in just $100,000, Reidy said.
 
Reidy, who was appointed to his current position in 2003, tells the Asbury Park Sun that a decade ago, the city was subsidizing beach operations due to low attendance. 
 
Asbury Park has experienced a renaissance of sorts over the last decade, with new restaurants, shops, and housing that are all the result of a comprehensive redevelopment plan and significant investment from developers.