Philadelphia's plan to set up a bicycle sharing system is rolling forward.

Andrew Stober, chief of staff for the Mayor's Office of Transportation and Utilities, says bids for the bikeshare program should be in before the end of November. The office hopes to award a contract shortly after the first of the year.

"We expect to get between three and five responses. The area that we envison bike share operating in Philadelphia is from the Navy Yard into North of Temple University, from the Delaware River deep into West Philadelphia. We expect an initial rollout of 50 stations and 500 bikes," he explained.

Stober says the city's working on securing a title sponsor to underwrite the $5 million to $15 million cost of the program.

"We're going to be bringing on a sponsorship firm to help us sell that sponsorship. We know there are experts in the field who know how to sell these."

Stober says by this time next year the rental bike program should be in high gear.